PRESS RELEASE - Celebrating 40 Years

Goodwear was officially established in May of 1983 in the suburbs of Boston, Massachusetts. Our goal was simple: to produce a premium quality, heavyweight T-shirt that would excel in a burgeoning screenprinting industry.

In 1983, American textile manufacturing was still the standard, with over 70% of clothing sold in America, produced in America.

Today, that number has dropped to 2%. 

It's thanks to our customers here and abroad that have brought us to this point. From the bottom of our hearts, thank you. 


Goodwear USA Celebrates 40 Years of Authentic American Clothing

Essex, MA - May 1, 2023 - Goodwear USA, pioneer of the heavyweight cotton tee, is proud to celebrate its 40th anniversary. Established in Boston in 1983 by Steve Liquori, Goodwear has been a leading voice in the support of American textile and clothing manufacturing, remaining 100% made in the USA throughout their entire history.

Independent and family owned since the beginning, Goodwear has built an evergreen brand in the 100% cotton styles they spearheaded in the early 1980’s. Around the world, Goodwear has gained a following for their unwavering commitment to a top quality product, and an entirely USA based supply chain.

"I am so humbled to be celebrating our 40th anniversary," said Steve Liquori, founder. "Since the very beginning, we have remained steadfast in our mission to create authentic American-made clothing using the finest materials and craftsmanship. It's been an incredible journey, and I am grateful for the decades of support from our customers."

Goodwear's success can be attributed to the timeless styling of their collection, and the durability and comfort found in each piece. The brand's cotton basics, including t-shirts, sweatshirts, shorts, and other daily essentials, are produced in many of the same places and by the same people they were decades ago.

"We’ve come a long way to reach this milestone, but operate with the same values and goals we started with" says Peter Liquori, son of Stephen, and at the helm of their direct to consumer online store ( “I grew up with Goodwear as a backdrop through my whole life. In today’s age of fast-fashion and disingenuous brands, continuing the Goodwear legacy - everyday styles made in the USA - is a true privilege”. 


About Goodwear USA:

Goodwear USA is an American clothing brand founded in 1983 by Stephen Liquori. The brand is known for their authenticity, their made in USA promise, and a lasting commitment to a high-quality product at a mid-range price. Goodwear's collection includes durable and comfortable basics crafted from 100% US-grown cotton. For more information, please visit


Goodwear USA


239 Western Ave

Essex, MA 01929


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